SportsmanOptics.com is proud to announce the strategic acquisition of BadDogOptics.com, a domain known for its commitment to rugged, high-performance rifle scopes and firearm optics. This acquisition marks a major step forward in Sportsman Optics' mission to become the go-to resource for shooters, hunters, and tactical professionals who demand clarity, precision, and reliability.

Bad Dog Optics built its reputation by offering expert product reviews, specialized gear guides, and top-tier optics for both everyday marksmen and serious competitors. With this acquisition, SportsmanOptics.com will integrate Bad Dog’s existing content, product insights, and SEO authority into its growing platform — enhancing its ability to serve a broader, gear-driven audience.

As part of the merger, all traffic from BadDogOptics.com will be redirected to relevant content and product pages on SportsmanOptics.com. Users can expect improved navigation, an expanded catalog of optics and accessories, and continued expert insights — all under one unified brand.

With the acquisition of BadDogOptics.com, Sportsman Optics is expanding its catalog of firearm optics and outdoor sighting solutions to deliver deeper insights, better product curation, and more value to our customers. Our goal is to become the leading source for precision optics across the shooting, hunting, and tactical markets.

We now offer expanded guides, reviews, and curated products in key categories including:

Partnerships with Top Optics Brands
With Bad Dog Optics now integrated, SportsmanOptics.com will feature even more top-tier optics brands — each one trusted by shooters, hunters, and professionals worldwide.

Vortex Optics
One of the most respected names in optics, Vortex is known for rugged performance and crystal-clear glass. Popular models include:

  • Vortex Strike Eagle LPVO

  • Vortex Diamondback Tactical

  • Vortex Razor HD Gen III

  • Vortex Venom Red Dot

  • Vortex Crossfire II

  • Vortex Optics Viper PST Gen II 

Holosun
A leader in red dot and reflex optics, Holosun delivers high-performance features at excellent value. Our lineup includes:

Leupold
Built for hunters and precision shooters, Leupold scopes are known for legendary durability. Expanded coverage now includes:

  • Leupold VX-Freedom Series

  • Leupold Mark 5HD

  • Leupold Patrol 6HD

  • Leupold Deltapoint Pro

Primary Arms
Affordable, tactical-grade optics with ACSS reticle technology. Popular models include:

  • Primary Arms SLx 1-6x24 FFP

  • Primary Arms GLx Series

  • Primary Arms Micro Red Dot

  • Primary Arms Prism Scopes

Athlon Optics
A rising favorite in long-range shooting circles. Featured products include:

  • Athlon Argos BTR GEN2

  • Athlon Helos BTR

  • Athlon Cronus G2

  • Athlon Midas TSP3

SIG Sauer Electro-Optics
SIG brings innovation and military-grade engineering to the optics space. Coverage includes:

  • SIG Romeo5

  • SIG Sierra3 BDX

  • SIG Tango MSR

  • SIG KILO Rangefinders

Kowa Binoculars

This acquisition enhances our ability to guide customers through every stage of optic selection — from zeroing at 100 yards to precision impacts at 1,000+ yards.

Whether you’re building a tactical loadout, outfitting for backcountry hunting, or training for competition, SportsmanOptics.com is your expanded destination for clarity, confidence, and capability.